Brand & Identity
UX Audit / Expert Review
Before we begin the design process, it’s critical to first frame the problem you are trying to solve by identifying the company’s goal and defining the users’ needs.
This phase encompasses: competitive analysis, user research, Jobs-to-be-Done, Design Sprint, stakeholders & user interviews, data analysis, and market research.
Once we understand the problem we need to solve for the user, we must build a solid strategy that ensures the business vision, user needs, and technical capabilities are aligned. This will help our digital product teams efficiently use their time and energy to develop products or features that solve the specific pain points of target users.
This phase encompasses: Value Proposition discovery, business strategy planning, business / product idea validation, the user & their journeys.
Now comes the fun part…the design process! From wireframes to prototypes, we will construct a product, test it, and decide on the best solution for the user.
This phase encompasses: Information Architecture, user flow, wireframes, prototypes, and testing.
Here is where we put the pretty layer of paint on the designs we built and pass everything to the development team to create the final version of your product.
This phase encompasses: brand identity, user interface (UI)design, design system, and developer hand-off.